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What Women Drinking Alcohol in India Really Says About Empowerment
Only 1.3% of Indian women aged 15–49 consume alcohol, says the latest National Family Health Survey (NFHS-5, 2019–21). Sounds low,...
Varun P.Vasudevan
1 min read


My Wild Ride as a First-Time Marketer in the Alcohol Industry
Switching careers always comes with its own dose of adrenaline, diving into the alcohol industry? Now, that’s a whole new level of...
Varun Vasudevan
3 min read


Behind the Bottle: Legalizing Home Delivery of Alcohol in Karnataka
We think it would be cool for the Government of Karnataka to modernize its alcohol distribution policies & legalize online alcohol...

Indian Standard Time
2 min read


Founders View: Sipping Success from Nikhil Kamath's "WTF is" Podcast
I recently tuned into Episode 18 of the "WTF is" podcast , featuring a stimulating conversation in the alco-bev space. The insights...
Krupa Shah
2 min read


Will Drinking Make You Fat?
When it comes to enjoying a drink, many of us are mindful of the impact it might have on our fitness and diet goals. Alcohol is notorious...

Indian Standard Time
3 min read


World Earth Day - What We Can Do?
Happy World Earth Day! 🌎 In the alcoholic beverage world, sustainability is often an uphill battle. Packaging requirements often dictate...

Indian Standard Time
1 min read


The Ultimate Guide to Hard Seltzers: Everything You Need to Know
Check out this easy to follow history of how Hard Seltzers came to be and was here to stay.

Indian Standard Time
3 min read
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