TL;DR: From brunches to breakups, hard seltzers like IST aren’t just drinks, they’re the moment. Here are five perfect occasions to ditch...

TL;DR: Beer walked so seltzers could chill. Less calories, less bloat, more vibes. And it still packs a buzz. Here’s why IST is not...

We’ve all been there. One too many at a house party, a wild night that seemed like a great idea at the time —until you wake up and it...

Only 1.3% of Indian women aged 15–49 consume alcohol, says the latest National Family Health Survey (NFHS-5, 2019–21). Sounds low,...

Switching careers always comes with its own dose of adrenaline, diving into the alcohol industry? Now, that’s a whole new level of...

We think it would be cool for the Government of Karnataka to modernize its alcohol distribution policies & legalize online alcohol...

I recently tuned into Episode 18 of the "WTF is" podcast , featuring a stimulating conversation in the alco-bev space. The insights...

When it comes to enjoying a drink, many of us are mindful of the impact it might have on our fitness and diet goals. Alcohol is notorious...

Happy World Earth Day! 🌎 In the alcoholic beverage world, sustainability is often an uphill battle. Packaging requirements often dictate...