Seltzers vs Beer: Why We’re Not the Same
- Indian Standard Time
- Aug 1
- 2 min read
TL;DR: Beer walked so seltzers could chill. Less calories, less bloat, more vibes. And it still packs a buzz. Here’s why IST is not beer, and why we love it!
Beer Is Classic. Seltzers Are Culture.
Let’s get this straight: We’re not here to hate on beer. It’s been around for centuries, shows up to most parties uninvited, and yes, everyone’s chugged it at some point. But IST Hard Seltzer? We're not just another can on the shelf. We're the drink for people who want something different.
If you’ve ever felt bloated, buzzed too slow, or just wanted something cooler to hold, you already know. Here's why hard seltzers like IST are rewriting the rules for how (and what) India drinks.
We're Built Different 💪
Calories
Sugar
Alcohol
Flavour
Afterfeel
Beer
150–200+ per pint
7g–15g (depending on brand)
4–5% ABV
Bitter, malty
Heavy, bloated
IST Hard Seltzer
99 (or 170 for Hard AF)
Just 2g (or 3g for Hard AF)
4.5% and 8% options
Fruity, crisp, and crushable
Light, refreshing, and clean
The Buzz You Want, Without the Bloat
Seltzers like IST give you the right kind of buzz: clean, social, and chill. No heaviness, no full stomach, and none of that “I need to nap after 2 pints” energy.
If beer is the pregame, IST is the main vibe. If beer is a meal, IST is a mood.
Real Flavour. Zero Fuss.
We’re not malt-heavy. We don’t come with an acquired taste. We bring:
Lemon & Chardonnay 🍋
Grapefruit & Pomegranate 🍊
Not artificial, not syrupy. Just crisp, spiked flavour that actually tastes like what’s on the label.
Gen Z Drinks Different. So Should You.
You want low-cal, low-sugar, and low-BS. You read labels, care about ingredients, and don’t just drink to get drunk.
IST is for:
Brunches with friends
First dates (when beer breath isn’t cute)
Pre-games and afterparties
Just one of those I-deserve-this days
Still stuck in the beer aisle? Here’s why Gen Z is choosing lighter, brighter sips.
Find IST Near You & See the Difference Yourself
Try swapping your next beer with an IST. We’re available across select MRP stores and soon in even more cities.
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