5 Times a Hard Seltzer Is Just What You Need
- Indian Standard Time
- 6 days ago
- 2 min read
TL;DR:
From brunches to breakups, hard seltzers like IST aren’t just drinks, they’re the moment. Here are five perfect occasions to ditch the usual and crack open something lighter, cooler, and way more fun.
1. When You're at a Day Party (And Don’t Want to Crash by 5 PM)
Beer makes you full. Cocktails can hit too hard, too fast. But IST? It keeps you light on your feet while still bringing the buzz.
Whether it's a brunch, a poolside hang, or a rooftop sundowner, IST’s low-cal, low-sugar profile means you’re sipping smart. No bloat, no sugar crash, no regrets.
Explore IST’s daytime-perfect flavours →
2. When You're Fresh Out of a Breakup
You don’t need to spiral. You need something chilled.
Post-breakup plans usually involve impulsive haircuts, sad playlists, and a drink that won’t make you feel worse the next morning. IST is light enough to keep things chill, but strong enough to remind you that you’re still hot.
Pick your flavour, text your group chat, and toast to your comeback.
Need something stronger? Try our Hard AF variant →
3. When You're Hosting (But Don’t Want to Be the Bartender)
If you’re the designated host, you’ve got enough on your plate. Why not serve a drink that’s pre-mixed, refreshing, and universally loved?
Hard seltzers are easy crowd-pleasers. They’re gender-neutral, flavour-forward, and don’t require glassware or garnish.Just chill, crack open, and let the party pour itself.
See why IST belongs at your next house party →
4. When You Want to Pace Yourself (Without Feeling Left Out)
You’re not trying to black out. You’re trying to vibe.
IST gives you the same social high without the beer belly or sugary slump. With both 4.5% and 8% ABV options, you’re in full control of your buzz. You’re sipping smart, staying sharp, and still part of the party.
Read: Why Gen Z is drinking different →
5. When You're on a Mini Getaway
Train rides, weekend road trips, beach picnics—hard seltzer is the easiest drink to pack. It’s lightweight, travel-friendly, and doesn’t need a mixer.
Picture this: you, a speaker, a cooler full of IST, and a view. That’s it. That’s the post.
🍹 Honorable Mentions:
Post-gym pregame
First dates (less burp, more flirt)
After a long week at work
Sunday scaries
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