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World Earth Day - What We Can Do?

Happy World Earth Day! 🌎

In the alcoholic beverage world, sustainability is often an uphill battle. Packaging requirements often dictate the use of cardboard boxes, plastics, carton boards, promotional materials, etc. making it challenging to reduce our environmental footprint.

However, in today's world, where environmental concerns are more pressing than ever, it's crucial for us to take small steps towards sustainability wherever possible, and want to emphasize the importance of making small but meaningful changes towards lowering CO2 emissions.

At IST, we're doing our part via minimal but purposeful actions, such as using Jute Bags for all our PR packages, influencer, and stakeholder outreach, instead of plastic, paper or bespoke hamper boxes. Not only are these quite stylish, with multipurpose uses, but they are also 100% biodegradable!

We're also encouraging customers at wine shops to BYOB (Bring Your Own Bag) instead of accepting plastic bags, emphasizing the benefits of reusable alternatives.

We also want to give a shoutout to the India Wasted Trust, where you can return your bottles for recycling. Together, with these small moves, we can integrate sustainability into our business decisions and make a positive impact on the environment, no matter how big or small.

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