Hi Everybody,
We re-launched IST in Bengaluru in March 2024 with one bold mission: to inspire a movement to drink better—delivering refreshment, joy, and unforgettable moments, all rooted in quality, taste, and well-being.
10 months in, we’re overflowing with gratitude for the love you’ve given us, and milestones worth raising a toast to. Taking inspiration from Spotify Wrapped, here’s a look at how you made every sip with IST truly count this year:
🌟 Highlights of 2024
Stores Stocked:
We hit the shelves in 200+ liquor stores across Bengaluru—because everyone deserves easy access to their favorite hard seltzer. Click here to find a store near you.
Events Rocked:
You’ve clinked glasses with IST at 15 events. From pub crawls to pet festivals (because even fur babies bring the vibe), we’ve been there!
🍾 What You’ve Popped
Total Bottles Sold:
Over 50,000 bottles cracked open and counting—turning moments into memories with every sip.
Your Favorite Flavor:
Drumroll, please... Our 8.0% Hard AF Spiked Grapefruit came out on top as your flavor of the year!
🎉 Fun Stats
Games Played
More than 5,000 participants joined us for bar games like Hula Hoops and Ring Toss. Winners walked away with free IST stock, and some hilarious memories!
Kilometres Poured
We’ve poured enough IST to stretch 13 kilometres of drinks! (Okay, maybe not literally, but you get the idea.)
Social Cheers
Over 3 lakh+ shares of IST on Instagram—making your good times go viral.
Calories (not)Counted
Here’s how we have held up amongst our drunk friends. We’re planning on keeping up our resolution. Are you?
💡 The Hard Truth of A Hard Seltzer Revolution
As a young startup, our biggest challenge has been simply being seen, and that’s where you have made all the difference - every recommendation, every shoutout, and every moment you’ve celebrated with IST keeps us moving forward.
Thank you for being part of this journey—we wouldn’t be here without you.
🔮 Looking Ahead
Next year, we’re leveling up:
More cities to spread the chill vibes (don’t ask us when yet ;))
New flavors you’ll love. Help us pick the next flavor here
Bigger, better events to connect our amazing community.
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