A New Force in Bengaluru’s Beverage Landscape
IST Hard Seltzer is now leading Bengaluru’s beverage market, reflecting a shift towards healthier, low-calorie alcoholic options among young professionals.
At a recent rooftop gathering, Raj, a tech employee, faced a beverage crisis. Priya arrived with a six-pack of IST Hard Seltzer, featuring 4.5% and 8.0% Alc./Vol. variants in Spiked Lemonade and Spiked Grapefruit flavors.
Raj praised the Spiked Lemonade’s crisp profile and low calories, distributing the seltzers to fellow attendees. Anil noted, “And only 99 calories? This might be the best invention since AI!
IST exemplifies Bengaluru’s shift towards mindful consumption with its natural flavors and quality ingredients. ⬇️
Navigating alcohol advertising in India is like trying to dance at a silent disco: we can have fun, but we better be creative! So check out the new IST collaboration with Pavan Deee to toe the line of Government ad restrictions and the clever game of hide and seek!
The Karnataka government is considering legalizing online alcohol delivery, which could be a game-changer for local businesses, offering them a fair shot against big brands and more convenience for consumers. If you're as excited as we are, sign our petition or share your thoughts.
Last month, IST celebrated the trailblazers of Bangalore, teaming up with Leap Club, an exclusive members-only community of fabulous women. Catch the spirit (and spirits) of the event here.
Episode #18 of Nikhil Kamath’s “WTF is” Podcast dives into what and why everyone drinks in India, now the third-largest market for alcoholic beverages globally! Tune in to get the lowdown on India’s infamous "paua" (country liquor), promoting Indian craftsmanship globally, the high-stakes game of picking which brands make it to what bars, the economics swirling in your drinks and so much more.
Simplified from a three hour long podcast to a two minute read here.
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